02 / GROW
Business 101
Build a stronger business. Create a clearer strategy. Grow with confidence.
Business 101 is a comprehensive business development programme designed to give you the confidence, knowledge and practical tools to take your business further.
Across seven expert-led modules, you'll learn how to establish meaningful goals, manage your time effectively, understand your ideal clients, build a memorable brand, develop marketing strategies and convert more opportunities into sales.
With practical workbooks, video lessons and personalised guidance from Sharon, you'll have the opportunity to turn what you learn into meaningful action.
£697 · one-time payment
WHAT'S INCLUDED
The support to move forward.
- 7 comprehensive business modules.
- 8 practical workbooks.
- Expert-led video lessons with Sharon.
- Personalised 1-to-1 coaching calls with Sharon.
- Goal-setting and business planning tools.
- Productivity and time management.
- Ideal client identification.
- Branding and market positioning.
- Marketing and social media strategy.
- Lead generation and sales conversion.
- Course access according to the confirmed purchase terms.
THE PERSON BEHIND THE STRATEGY
Experience. Clarity. Practical support.
Sharon Forrester is a business strategist and accountant with more than 15 years of experience working with real businesses. Her approach combines financial expertise with practical commercial strategy, helping business owners understand their numbers and make better decisions.
Meet Sharon ↗MEET YOUR MENTOR
Learn Directly from Sharon
Discover how Sharon’s experience in accounting, business coaching and strategy can help you approach your business with greater confidence and clarity.
Sharon’s introductory video will be added here when available.
PRACTICAL KNOWLEDGE, CLEAR NEXT STEPS
Your programme, in detail.
MODULE 01Business Goals & SMART Objectives
Learn to set meaningful goals, create clear objectives and develop a practical direction for your business.
Key learning outcomes
- Set meaningful short-term and long-term goals.
- Turn ambitions into SMART objectives.
- Prioritise goals that support your business direction.
- Connect everyday actions to your longer-term plan.
MODULE 02Time Management & Productivity
Discover prioritisation, the Eisenhower Matrix, planning techniques and ways to improve efficiency.
Key learning outcomes
- Distinguish urgent tasks from important priorities.
- Use the Eisenhower Matrix to organise your workload.
- Plan your time with greater purpose.
- Identify opportunities to delegate and reduce wasted time.
MODULE 03Identifying Your Ideal Client
Understand customer needs, ideal client profiles, buying behaviour and the Value Proposition Canvas.
Key learning outcomes
- Create a clearer ideal client profile.
- Recognise customer needs and pain points.
- Use the Value Proposition Canvas to connect needs and offers.
- Explain how your offer serves the people you want to reach.
MODULE 04Branding & Market Positioning
Build a recognisable brand through stronger identity, messaging, storytelling and strategic positioning.
Key learning outcomes
- Define a distinctive brand identity.
- Clarify your market position and unique value.
- Develop consistent brand messaging.
- Connect your story with a cohesive visual identity.
MODULE 05Marketing Strategy
Develop a marketing plan using the marketing mix, SWOT analysis, digital channels and performance indicators.
Key learning outcomes
- Outline a practical marketing plan.
- Apply the marketing mix and SWOT analysis.
- Choose suitable digital marketing channels.
- Identify indicators to review marketing performance.
MODULE 06Social Media Marketing
Learn how to create content strategies, select platforms, manage communities, use advertising and evaluate performance.
Key learning outcomes
- Choose platforms suited to your audience.
- Create a purposeful content plan.
- Understand community engagement and advertising options.
- Use social media analytics to review your approach.
MODULE 07Sales & Conversion
Understand lead generation, sales funnels, email nurturing, consultative selling, objections and sales automation.
Key learning outcomes
- Map lead generation and the customer buying journey.
- Understand sales funnels and email nurturing.
- Develop a consultative approach to customer conversations.
- Recognise objections and opportunities to improve conversion.
YOUR NEXT CHAPTER STARTS HERE
Turn knowledge into a practical plan.
Seven modules, eight workbooks and personalised coaching support.
YOUR LEARNING OUTCOMES
Practical learning. Clearer decisions.
- Turn business ambitions into practical objectives.
- Understand your audience and communicate your value.
- Create more structured marketing and social media plans.
- Develop a customer-focused sales and conversion approach.
AN AMBITION WITH A PLAN
Building Towards Your First £100,000 — And Beyond
Whether you’re working towards your first £100,000 in revenue or planning your next business milestone, Business 101 provides practical knowledge and tools to help you approach growth with greater confidence.
£100,000 is an aspirational revenue target, not a guaranteed financial outcome. Your results depend on your starting point, market, decisions and how you implement what you learn.
EXPERT SUPPORT
Personal guidance, practical action.
Personalised 1-to-1 coaching calls with Sharon help you explore how the learning applies to your business. The number, duration and booking process will be confirmed; no fixed call entitlement is invented.
WHO IT’S FOR
Is this your next chapter?
For aspiring entrepreneurs and business owners who want practical goals, more purposeful marketing and a clearer approach to sales and growth.
CLIENT SUCCESS STORIES
Confidence to grow.
Support to thrive.
From the very beginning, Sharon has helped me grow Hattie's Nail Lounge to over 300 clients.
Sharon has supported me throughout my entire business journey, helping me turn my ideas into a successful and growing business. From understanding my finances and pricing to building my confidence and making better business decisions, her guidance has been invaluable. I wouldn't be where I am today without her support.
A LITTLE MORE CLARITY
Good questions. Clear answers.
Who is Business 101 suitable for?
Business owners and aspiring entrepreneurs seeking practical goals, productivity, branding, marketing and sales strategies.
How is the training delivered?
Seven expert-led video modules with Sharon, practical workbooks and personalised 1-to-1 coaching support.
What topics do the seven modules cover?
Business goals, time management, ideal clients, branding, marketing strategy, social media and sales conversion.
Are workbooks included?
Yes. Eight practical workbooks and templates are included.
How do the coaching calls work?
Personalised 1-to-1 coaching calls with Sharon are included. The number, duration and booking arrangements await confirmation.
How long can I access the course?
Course access is provided according to the confirmed purchase terms. Duration and delivery arrangements await Sharon’s approval; please confirm them before purchase.
Is £100,000 revenue guaranteed?
No. £100,000 is an aspirational revenue target. Business results depend on your circumstances, decisions and implementation.
YOUR NEXT CHAPTER STARTS HERE
A clearer strategy starts here.
Business 101 · £697 one-time payment.
YOUR PURCHASE & PRIVACY
Clear information before your next step.
Read the programme terms and cancellation information before enrolling or applying. The current policy drafts and unconfirmed programme arrangements require approval before launch.